This strategy is also known as PPC, for its acronym in English Pay-Per-Click. It is a method in which a business or company can foster a connection with the people who see these ads. In fact, all of us as Internet users have come across campaigns of this type on more than one occasion when doing a search on Google or another search engine, at least on some occasion.
According to some studies, the organic reach in social networks has decreased, therefore paid marketing is a way to deliver results.
The ads are very affordable and measurable, they can be adjusted by virtue of the population segment you want to reach.
Valuable information about the target public can be obtained, this due to the reports and reports that can be generated to see the behavior of our public.