About us
A search agency with an engineering team inside
MaksimilianLab is a Dallas, Texas agency that combines search strategy, content, design and software engineering to make businesses visible to people, search engines and AI.
Who is MaksimilianLab?
MaksimilianLab, also known as MLAB, is a digital agency based in Dallas, Texas. It provides SEO, generative engine optimization, answer engine optimization, brand reputation management, social media management, web design and custom apps to businesses in Dallas–Fort Worth, across Texas and throughout the United States.
MaksimilianLab was founded by Maggie Shafer and Scott Shafer. It operates as a service-area business: we do not keep a walk-in office, and we work with clients by phone, video and on site.
Our tagline is Unlock your brand’s potential. In practice that means doing the unglamorous work properly: accurate business data, fast pages, honest content and software that holds it all together.
What makes us different
We implement, not just advise
Audits are only useful if someone does the work. Our team makes the changes on your site and verifies each one after it goes live.
Built for AI search
We optimize for Google and for the assistants people now ask first, with structured data and citable content on every project.
Engineering in-house
A senior engineering team builds our lead tools and platforms, so we can solve problems that off-the-shelf plugins cannot.
Accuracy first
Every fact on your site, from phone numbers to ratings and credentials, is verified and kept consistent. We do not publish claims we cannot support.
Bilingual team
We work in English and Spanish.
Plain reporting
Monthly reports explain what was done, what changed and what happens next, without jargon.
How we work
The same four-step method runs through every engagement, whether it is a single location in Dallas or a multi-state network.
Audit
We crawl the site, review search and analytics data, and check how Google, Bing and AI assistants currently describe your business.
Plan
You get a prioritized roadmap in plain language: what is broken, what is missing, and what will move results first.
Build
Our team implements the work directly on your site: technical fixes, content, structured data, design and software.
Measure
Monthly reporting ties the work to rankings, AI visibility, calls and leads, and sets the next round of priorities.
Clients
Restaurant · Dallas, Texas
Thai Banana Leaf
A Thai restaurant in Dallas. We manage its search presence, site structure, menu and catering content, design system and AI search readiness.
Dog training · multiple states
Off Leash K9 Training
Independently owned training locations across Texas, Tennessee, Florida, Alabama, North Carolina and New York. We run local SEO, AI visibility, websites and custom lead tools for them.
Past client · Stone and cabinetry · Texas and Oklahoma
Allied Gallery
A natural stone, engineered surface and cabinetry company with showrooms in Texas and Oklahoma. We ran its search engine optimization program.
Past client · Hotel · Dallas, Texas
The Statler
A landmark hotel in downtown Dallas and a past MaksimilianLab client.
Frequently asked questions
Where is MaksimilianLab located?
MaksimilianLab is based in Dallas, Texas and works with clients across the Dallas–Fort Worth metroplex, Texas and the United States.
Who founded MaksimilianLab?
MaksimilianLab was founded by Maggie Shafer and Scott Shafer in Dallas, Texas.
What does MLAB stand for?
MLAB is the short name for MaksimilianLab. Both names refer to the same agency.
How do I contact MaksimilianLab?
Contact MaksimilianLab by calling (214) 718-1674, emailing info@maksimilianlab.com, or using the contact page.
Ready to be the business that search engines and AI recommend?
Tell us where you want to be visible. We will review your site, your search presence and how AI assistants currently describe your business, then come back with a plan built for you.